Also known as online marketing or web marketing, Internet Marketing includes but is not limited to the following - Search Engine Optimisation (SEO), Search Engine Marketing (SEM) Pay Per Click (PPC), Google AdWords, Display Advertising, Social Media Optimisation (SMO) and Social Media Marketing (SMM).Read more
Search engines and your business
In recent years search engines have become the primary source used to find products and services in particular, making them a very, very powerful marketing tool for businesses of all sizes. Even if you are a small business that trades locally, at least 65% of your potential customers are looking online and landing on the website of one of your competitors.
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