Business is arguably the one area that has seen its landscape changed the most by way of websites and search engines becoming mainstream. Prior to this, trading and advertising on a scale larger than your local area could be a very costly practice, and getting there generally took a lot longer than it does these days.
Their goal was to collect all the web has to offer...
They became the portals to everything we seek on and offline!
In recent years search engines have become the primary source used to find products and services in particular, making them a very, very powerful marketing tool for businesses of all sizes. Even if you are a small business that trades locally, at least 65% of your potential customers are looking online and landing on the website of one of your competitors.
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Also known as online marketing or web marketing, Internet Marketing includes but is not limited to the following - Search Engine Optimisation (SEO), Search Engine Marketing (SEM) Pay Per Click (PPC), Google AdWords, Display Advertising, Social Media Optimisation (SMO) and Social Media Marketing (SMM).
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The latest statistics available as per a Neilsen report suggest that around 17 to 18 million people in Australia have an internet connection, that's just over 80% of the population. In July of 2010, research firm Comscore recorded 16.6 billion searches per month in the U.S alone. Based on a population comparison, that's about 1.6 billion searches here in Australia in just one month, on search engines such as Google, Bing and Yahoo!
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With the rise of search engines as the most popular medium for people to find products, services and information, search engine marketing has become another effective form of internet marketing. Also known as Pay-Per-Click (PPC) marketing, search engine marketing enables you to advertise on a search engine's results pages at a cost for every visitor that clicks through your site.
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Google currently reaches about 85% of the online population, making it one of the best ways to promote your business online. Even if you're website is brand new, you can immediately take advantage of exposure on Google by using the AdWords program. Once your campaign has been set up, and your payment verified, you can start appearing on the first page of Google immediately.
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Not sure what a fan page is? Maybe the only tweet you've heard is at 6am? If this is you then we're here to help! We're quite fond of social networking at both the personal and business levels, as such we know how to help your business leverage off these sites. Outside of receiving a good product or service, one thing customers love is a direct line to the company itself, assuming the company is listening and responding!
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The most common problem we see with companies that decide to get involved with social is a lack of strategy and management, in most cases the task of management falls to an employee who is always on Facebook anyway, or deemed to have the time to do it. While this may work in some cases, and it will really depend on the company and it's target audience, for the most part it's a disaster waiting to happen.
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