The most common problem we see with companies that decide to get involved with social is a lack of strategy and management, in most cases the task of management falls to an employee who is always on Facebook anyway, or deemed to have the time to do it. While this may work in some cases, and it will really depend on the company and it's target audience, for the most part it's a disaster waiting to happen.
What generally happens is the profile is only tended to when time permits or those responsible can be bothered, and if they aren't being paid extra to do it, I can't blame them. The reality is, taking a business social isn't fun and games any more! You need to ensure you are engaging your audience, drawing in new participants and most of all dealing with any questions or complaints that may arise. On top of that you need to be planning what you will be posting and when, what the purpose of your profile is and how you will define success. That's just part of getting started!nt strategy to achieve the best results
and not all businesses are suited to all the options out there.
Bliss will help you develop a successful strategy for your brand and can also assist in the execution of that strategy. From choosing the right platforms, target audience through to the amount of activity performed, each step plays a role is the success, or failure, of any social presence.
Facebook, if you’re not using it you’ve definitely heard of it and for good reason, it is by far the world’s largest social networking site with over 750 million active users. Of these active users, those that have accessed the site in the last 30 days, half of them visit on a daily basis along with half accessing via their mobile phones. There is also in excess of 900 million objects that are interacted with on Facebook each month, an object can be a fan page, business profile, groups, events and similar.
Twitter currently boasts around 200 million users and while it is a social network, it works quite differently to Facebook or LinkedIn. Twitter revolves around following other members and having other members follow you while each communication known as a tweet is limited to 140 characters. LinkedIn has around 100 million users and is somewhat similar to Facebook although it’s directly focused on business networking which makes it perfect for those trading in the B2B arena.