SMO focuses on increasing the popularity and visibility of a company or brand within popular social networks such as Facebook, Twitter and LinkedIn. In short, this is achieved by increasing the number of followers, fans or connections on these sites and engaging with those users on a regular basis.
A strong and well executed social media strategy will deliver very qualified leads, sales and ideally it will entrench your brand in the minds of your customers. A strong brand association means a very high percentage of your customers will keep coming back for more! requires a different strategy to achieve the best results
and not all businesses are suited to all the options out there.
Not sure what a fan page is? Maybe the only tweet you've heard is at 6am? If this is you then we're here to help! We're quite fond of social networking at both the personal and business levels, as such we know how to help your business leverage off these sites. Outside of receiving a good product or service, one thing customers love is a direct line to the company itself, assuming the company is listening and responding!
Facebook, if you’re not using it you’ve definitely heard of it and for good reason, it is by far the world’s largest social networking site with over 750 million active users. Of these active users, those that have accessed the site in the last 30 days, half of them visit on a daily basis along with half accessing via their mobile phones. There is also in excess of 900 million objects that are interacted with on Facebook each month, an object can be a fan page, business profile, groups, events and similar.
Twitter currently boasts around 200 million users and while it is a social network, it works quite differently to Facebook or LinkedIn. Twitter revolves around following other members and having other members follow you while each communication known as a tweet is limited to 140 characters. LinkedIn has around 100 million users and is somewhat similar to Facebook although it’s directly focused on business networking which makes it perfect for those trading in the B2B arena.
